The Power of Storytelling to Build Your Brand
An efficient and effective way to build a brand is by telling a good story. Authentic experiences, testimonials, and success stories help...
top of page
Marketing Trends & Insights
Search
Lori Moore
- Jul 9
- 3 min
Information or Inspiration: What Drives Audience Engagement with Brands
Audiences often seek both inspiration and information from brands, but their primary needs can vary depending on their situation and...
Lori Moore
- Oct 15, 2023
- 2 min
The Power of Authenticity in Branding During Economic Downturns
In the face of global challenges, the role of authenticity in branding has never been more essential. While some industries face specific...
Lori Moore
- Oct 27, 2022
- 4 min
Boosting Brand Awareness Through Experiential Marketing
As inflation and supply chain disruptions continue to loom over the U.S. economy, marketers are continually searching for innovative ways...
-
- Jun 16, 2022
- 4 min
How To Improve Brand Reputation
Recognizing When Your Brand Is Losing Its Luster If your marketing seems less effective or success benchmarks aren’t being met, it may be...
Nancy Siniard
- Sep 23, 2021
- 1 min
Rebranding of the Huntsville City Schools
In the spring of 2021, the Huntsville office of TotalCom Marketing was contacted by the Huntsville City Schools System requesting a...
Lori Moore
- Mar 9, 2021
- 2 min
Ways to Improve Your Customer's Experience with Your Brand
For years, we've talked about improving the customer experience. Now it's time to walk the talk. Customers want information and service....
Nancy Siniard
- Oct 29, 2020
- 1 min
A new logo for a new era for a premier engineering company.
In early 2020, Davidson Technologies approached our company to do a whole new logo and rebranding of their soon to be 25-year-old...
-
- Jun 17, 2019
- 1 min
Pine Belt Wireless In-Store Signage
Pine Belt Communications has 9 storefront locations, and previously there was no continuity in interior signage or design. Our project...
Sarah Kaiser
- Apr 18, 2019
- 1 min
The Westervelt Company Rebranding Campaign
The Westervelt Company, in business for over 50 years, went through a major rebranding with new logos and corporate standards to create a...
Sarah Kaiser
- Mar 25, 2019
- 2 min
5 Tactics You Should be Integrating Into Your Marketing Strategy:
Digital advertising plays a major role in modern day marketing strategies. If your agency is able to implement digital advertisements...
Nancy Siniard
- Mar 12, 2019
- 1 min
Alison Wellness Clinic's Marketing Journey
The Alison Wellness Clinic opened a few years ago in Huntsville, Alabama, to help patients of Dr Bill Alison’s cosmetic surgery practice...
-
- Mar 6, 2018
- 2 min
Creating and Using Buyer Personas to Improve Your Marketing
One way to improve your brand is taking a look at your business’ buyer persona(s). What Is a Business’s Buyer Persona? A buyer persona...
-
- Feb 27, 2018
- 2 min
Brand Storytelling with Visuals
Today’s culture is extremely visually oriented. Brands should have a visual story. Brand storytelling with visuals is key for...
-
- Feb 13, 2018
- 2 min
Make the Most Out of Branded Content
Branded Content To ensure an effective content marketing strategy, you must engage with your target audience and gain their trust, then...
Jimmy Warren
- Jan 5, 2018
- 2 min
Understanding Color Psychology in Branding: The Power of Color
Color psychology in branding is a fascinating area that delves into how colors can influence consumer perceptions and decisions. While...
bottom of page