Marketing Trends & Insights

The Power of Storytelling to Build Your Brand

An efficient and effective way to build a brand is by telling a good story. Authentic experiences, testimonials, and success stories help...

Why Your Brand Needs an Effective Crisis Communication Plan

From staffing shortages to technological disruptions, cybersecurity threats to unforeseen events, the modern business landscape is...

Information or Inspiration: What Drives Audience Engagement with Brands

Audiences often seek both inspiration and information from brands, but their primary needs can vary depending on their situation and...

Are Billboards Effective?

Are billboards still effective in our digital world? Explore the pros & cons of this traditional advertising method in our latest blog.

The Power of Authenticity in Branding During Economic Downturns

In the face of global challenges, the role of authenticity in branding has never been more essential. While some industries face specific...

Reputation Management in the Digital Age: Navigating the Sea of Misinformation

Reputation management is paramount for brands and businesses across all sectors, its effectiveness directly influences customer trust and...

TotalCom's Nancy Siniard Appointed UA National Alumni Assoc. President-Elect

On Saturday, April 22nd, 2023, Our very own Nancy Siniard (Managing Partner, Huntsville) was officially selected as the University of...

TotalCom Wins the Gold ADDY in Direct Marketing & Specialty Advertising

We are thrilled to share the news that TotalCom Marketing won an ADDY award at this year's ADDY Awards Gala hosted by the Tuscaloosa...

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