Marketing Trends & Insights

Is Print Media Dead?

To print or not to print, that is the question... Some subjects, such as this one, are easier to tackle than others. Whether a mar-comms...

How to Increase Brand Awareness with Experiential Marketing

As inflation and supply chain disruptions continue to loom over the U.S. economy, healthcare marketers are looking to maximize budgets to...

SEO Glossary: 34 Essential SEO Terms

You know it’s important to optimize your website for search engine results, but SEO jargon can feel like a foreign language, making it...

What’s Trending: Marketing to Gen Z, Part 2

More Ways to Market to Gen Z Despite their youth, Generation Z holds an immense $140 billion spending power. This economic strength,...

The Next Big Thing: Marketing To Gen Z

Though it may seem daunting, marketing to Gen Z is likely easier than you think and can generate impressive results for your brand.

Campaign to Relaunch Women’s Services for Decatur-Morgan Hospital

In late 2021, the marketing team and CEO of Decatur-Morgan Hospital reached out for help for their revamped Women’s Services program. The...

TotalCom President, Jimmy Warren, Receives Univ. of Alabama 2022 Distinguished Alumnus Award

TotalCom’s President, Jimmy Warren, was recognized as the 2022 Distinguished Alumnus of The University of Alabama.

Google Analytics 4 Vs. Universal Analytics

In Spring 2022, Google announced it will officially sunset Universal Analytics (GA3) on July 1, 2023, to make way for the newest...

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