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The Westervelt Company Rebranding Campaign

Updated: Aug 30, 2022

The Westervelt Company, in business for over 50 years, went through a major rebranding with new logos and corporate standards to create a more consistent brand. New logos were created for each division to coordinate with the larger brand. A new logo was designed for the company, four were designed for the divisions and twelve were designed for business lines.

They wanted every aspect of their brand to reflect their beliefs of environmental responsibility through innovation and protection of our natural resources for centuries to come. To express this commitment to stewardship of the land, each of the logos was created using colors and marks representing natural resources.

The Westervelt Company Tuscaloosa signage

In addition, TotalCom designed an updated website full of lush natural colors to match the new corporate identity. The websites, though very robust improved navigation and usability.

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