What’s Trending: Marketing to Gen Z, Part 2
More Ways to Market to Gen Z Despite their youth, Generation Z holds an immense $140 billion spending power. This economic strength,...
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Lori Moore
- Aug 23
- 4 min
The Next Big Thing: Marketing To Gen Z
Though it may seem daunting, marketing to Gen Z is likely easier than you think and can generate impressive results for your brand.
TotalCom Marketing
- Jun 20
- 4 min
Google Analytics 4 Vs. Universal Analytics
In Spring 2022, Google announced it will officially sunset Universal Analytics (GA3) on July 1, 2023, to make way for the newest...
TotalCom Marketing
- Jun 20
- 1 min
Google Analytics 4: How To Prepare For The Migration
In 2019, Google introduced Google Analytics 4 to address evolving measurement standards and announced plans to officially sunset...
TotalCom Marketing
- Jun 17
- 2 min
Going For Gold: TotalCom Healthcare Client Wins 5 Aster Awards
Our client Thibodaux Regional Health System brought home five more awards for its marketing efforts in 2021. Thank you to Thibodaux...
TotalCom Marketing
- Jun 9
- 2 min
What Is Meta Business Manager?
How To Leverage The Free Marketing Tool. Whether your brand is a large eCommerce store, local restaurant, or something in between, you...
TotalCom Marketing
- Jun 9
- 2 min
Meta Business Manager Set-Up: Step By Step Tutorial
Meta Business Manager (formally Facebook Business Manager) allows you to manage all your business’ Facebook activity in one place. The...
Jimmy Warren
- Oct 1, 2021
- 3 min
Maximize Digital Marketing Goals with LinkedIn Strategy
LinkedIn launched in 2003, the same year as MySpace (remember that one). Since then, it has remained committed to being a platform for...
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- Mar 31, 2021
- 3 min
Ways to Digitally Connect With Your Audience
Over the past year, we've learned that to reach our audiences, we need to connect with them digitally 24/7–365. Making these digital...
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- Dec 9, 2020
- 2 min
Five Digital Marketing Tips for 2021
Online shopping has seen exponential growth and consumers may not shift back to in-store. We must meet customers digital expectations
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- Dec 4, 2020
- 2 min
Marketing During COVID-19
Throw last year's marketing strategy out the window, 2021 is a brand new world.
Sarah Kaiser
- Apr 24, 2019
- 3 min
Online Directories: A Necessary Evil of Marketing Your Business
If we suggested you use a portion of your marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would...
Sarah Kaiser
- Mar 25, 2019
- 2 min
5 Tactics You Should be Integrating Into Your Marketing Strategy:
Digital advertising plays a major role in modern day marketing strategies. If your agency is able to implement digital advertisements...
Nancy Siniard
- Mar 12, 2019
- 1 min
Alison Wellness Clinic's Marketing Journey
The Alison Wellness Clinic opened a few years ago in Huntsville, Alabama, to help patients of Dr Bill Alison’s cosmetic surgery practice...
Sarah Kaiser
- Dec 21, 2018
- 3 min
Grow Your Customer Base With These 3 Marketing Strategies
Every business wants to grow its customer base. That is the job of marketing: to increase brand awareness and build positive...
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- Nov 1, 2018
- 7 min
Do it Yourself Primary Research for Marketers
This blog was inspired from a session “How to Conduct Your Own Fast, Affordable Consumer Research”* presented at “SHSMD Connections 18,”...
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- Sep 28, 2018
- 2 min
The 2 Marketing Trends You Need to Know
Marketing is competitive. Brand messages inundate consumers. Thousands every day. So, in all markets and in every category, marketing is...
Sarah Kaiser
- Jun 13, 2018
- 1 min
There Is A Reason You Keep Going Back To Amazon
Let's face it: it is incredibly easy to shop for whatever you need online in 2018. Heck, you can even buy a car online without ever...
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- Apr 2, 2018
- 2 min
Tips for Keyword Research
You know keyword research is essential for your brand’s marketing success. It is important however, to note there is no universal...
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- Mar 26, 2018
- 2 min
Marketing to Millennials
A popular advertising topic is marketing to Millennials. However, Millennials can be a pretty all-encompassing term. Do we need to get...