LinkedIn launched in 2003, the same year as MySpace (remember that one). Since then, it has remained committed to being a platform for...

Over the past year, we've learned that to reach our audiences, we need to connect with them digitally 24/7–365. Making these digital...

Online shopping has seen exponential growth and consumers may not shift back to in-store. We must meet customers digital expectations

Throw last year's marketing strategy out the window, 2021 is a brand new world.

If we suggested you use a portion of your marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would...

Digital advertising plays a major role in modern day marketing strategies. If your agency is able to implement digital advertisements...

The Alison Wellness Clinic opened a few years ago in Huntsville, Alabama, to help patients of Dr Bill Alison’s cosmetic surgery practice...

Every business wants to grow its customer base. That is the job of marketing: to increase brand awareness and build positive...

This blog was inspired from a session “How to Conduct Your Own Fast, Affordable Consumer Research”* presented at “SHSMD Connections 18,”...

Marketing is competitive. Brand messages inundate consumers. Thousands every day. So, in all markets and in every category, marketing is...

Let's face it: it is incredibly easy to shop for whatever you need online in 2018. Heck, you can even buy a car online without ever...

You know keyword research is essential for your brand’s marketing success. It is important however, to note there is no universal...

A popular advertising topic is marketing to Millennials. However, Millennials can be a pretty all-encompassing term. Do we need to get...

How do people find your business? These days, most people are looking for solutions to their needs on their smartphones. Learn from the...

There’s a list of factors Google considers when grading your website pages as high or low quality. These range from page load times to...

Advertising agencies are often asked how long it will take to get this ad “out there”. So understanding lead time is important. Lead time...

There is a common misconception that all you have to do is saturate the market with content as a strategy for digital and traditional...

It can be hard to put into words what makes a powerful ad. What is it that sets these ads apart from the crowd? Although every ad...

Marketing today has ever-changing trends that may seem hard to stay on top of.  Here are a few tips to help you determine how to segment...

Now is the perfect time to take a step back, analyze what you did over the past 12 months, and build a strong plan for 2018. This may...