Marketing Trends & Insights

Oct 13, 20225 min read

SEO Glossary: 39 Essential SEO Terms

* terms added at last update You know it’s important to optimize your website for search engine results, but SEO jargon can feel like a...

What’s Trending: Marketing to Gen Z, Part 2

Lori Moore

Sep 13, 20224 min read

What’s Trending: Marketing to Gen Z, Part 2

More Ways to Market to Gen Z Despite their youth, Generation Z holds an immense $140 billion spending power. This economic strength,...

Lori Moore

Aug 23, 20224 min read

The Next Big Thing: Marketing To Gen Z

Though it may seem daunting, marketing to Gen Z is likely easier than you think and can generate impressive results for your brand.

Google Analytics 4 Vs. Universal Analytics

TotalCom Marketing

Jun 20, 20224 min read

Google Analytics 4 Vs. Universal Analytics

In Spring 2022, Google announced it will officially sunset Universal Analytics (GA3) on July 1, 2023, to make way for the newest...

Google Analytics 4: How To Prepare For The Migration

TotalCom Marketing

Jun 20, 20221 min read

Google Analytics 4: How To Prepare For The Migration

In 2019, Google introduced Google Analytics 4 to address evolving measurement standards and announced plans to officially sunset...

Going For Gold: TotalCom Healthcare Client Wins 5 Aster Awards

TotalCom Marketing

Jun 17, 20222 min read

Going For Gold: TotalCom Healthcare Client Wins 5 Aster Awards

Our client Thibodaux Regional Health System brought home five more awards for its marketing efforts in 2021. Thank you to Thibodaux...

TotalCom Marketing

Jun 9, 20222 min read

What Is Meta Business Manager?

How To Leverage The Free Marketing Tool. Whether your brand operates a vast eCommerce platform, a local restaurant, or something in...

Meta Business Manager Set-Up: Step By Step Tutorial

TotalCom Marketing

Jun 9, 20222 min read

Meta Business Manager Set-Up: Step By Step Tutorial

Meta Business Manager (formally Facebook Business Manager) allows you to manage all your business’ Facebook activity in one place. The...

Stay Relevant with “Pay to Play” in Digital Marketing

Lori Moore

May 13, 20222 min read

Stay Relevant with “Pay to Play” in Digital Marketing

Even if you’re new to marketing, you’ve probably heard the term “pay to play.” This phrase basically means that you’ll need to spend...

Maximize Digital Marketing Goals with LinkedIn Strategy

Jimmy Warren

Oct 1, 20213 min read

Maximize Digital Marketing Goals with LinkedIn Strategy

LinkedIn launched in 2003, the same year as MySpace (remember that one). Since then, it has remained committed to being a platform for...

Mar 31, 20213 min read

Ways to Digitally Connect With Your Audience

Over the past year, we've learned that to reach our audiences, we need to connect with them digitally 24/7–365. Making these digital...

Dec 9, 20202 min read

Five Digital Marketing Tips for 2021

Online shopping has seen exponential growth and consumers may not shift back to in-store. We must meet customers digital expectations

Dec 4, 20202 min read

Marketing During COVID-19

Throw last year's marketing strategy out the window, 2021 is a brand new world.

Online Directories: A Necessary Evil of Marketing Your Business

Sarah Kaiser

Apr 24, 20193 min read

Online Directories: A Necessary Evil of Marketing Your Business

If we suggested you use a portion of your marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would...

5 Tactics You Should be Integrating Into Your Marketing Strategy:

Sarah Kaiser

Mar 25, 20192 min read

5 Tactics You Should be Integrating Into Your Marketing Strategy:

Digital advertising plays a major role in modern day marketing strategies. If your agency is able to implement digital advertisements...

Alison Wellness Clinic's Marketing Journey

Nancy Siniard

Mar 12, 20191 min read

Alison Wellness Clinic's Marketing Journey

The Alison Wellness Clinic opened a few years ago in Huntsville, Alabama, to help patients of Dr Bill Alison’s cosmetic surgery practice...

Grow Your Customer Base With These 3 Marketing Strategies

Sarah Kaiser

Dec 21, 20183 min read

Grow Your Customer Base With These 3 Marketing Strategies

Every business wants to grow its customer base. That is the job of marketing: to increase brand awareness and build positive...

Nov 1, 20187 min read

Do it Yourself Primary Research for Marketers

This blog was inspired from a session “How to Conduct Your Own Fast, Affordable Consumer Research”* presented at “SHSMD Connections 18,”...

Sep 28, 20182 min read

The 2 Marketing Trends You Need to Know

Marketing is competitive. Brand messages inundate consumers. Thousands every day. So, in all markets and in every category, marketing is...

There Is A Reason You Keep Going Back To Amazon

Sarah Kaiser

Jun 13, 20181 min read

There Is A Reason You Keep Going Back To Amazon

Let's face it: it is incredibly easy to shop for whatever you need online in 2018. Heck, you can even buy a car online without ever...

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