If we suggested you use a portion of your marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would be. After all, nobod...

Digital advertising plays a major role in modern day marketing strategies. If your agency is able to implement digital advertisements successfully, you’ll be...

The Alison Wellness Clinic opened a few years ago in Huntsville, Alabama, to help patients of Dr Bill Alison’s cosmetic surgery practice as they prepared for...

Every business wants to grow its customer base. That is the job of marketing: to increase brand awareness and build positive relationships between your busin...

This blog was inspired from a session “How to Conduct Your Own Fast, Affordable Consumer Research”* presented at “SHSMD Connections 18,” an annual healthcare...

Marketing is competitive. Brand messages inundate consumers. Thousands every day. So, in all markets and in every category, marketing is essential - and yet ...

Let's face it: it is incredibly easy to shop for whatever you need online in 2018. Heck, you can even buy a car online without ever having to step into a dea...

You know keyword research is essential for your brand’s marketing success. It is important however, to note there is no universal approach to executing keyw...

A popular advertising topic is marketing to Millennials. However, Millennials can be a pretty all-encompassing term. Do we need to get more specific? Perhap...

How do people find your business? These days, most people are looking for solutions to their needs on their smartphones. Learn from the best. Check out these...

There’s a list of factors Google considers when grading your website pages as high or low quality. These range from page load times to grammatical mistakes. ...

Advertising agencies are often asked how long it will take to get this ad “out there”. So understanding lead time is important. Lead time refers to the lengt...

There is a common misconception that all you have to do is saturate the market with content as a strategy for digital and traditional advertising. Not only i...

It can be hard to put into words what makes a powerful ad. What is it that sets these ads apart from the crowd? Although every ad campaign is different, ther...

Marketing today has ever-changing trends that may seem hard to stay on top of.  Here are a few tips to help you determine how to segment your advertising bud...

Now is the perfect time to take a step back, analyze what you did over the past 12 months, and build a strong plan for 2018. This may seem like a daunting ta...