Thank you DCH Health System for the opportunity to work with you on this campaign and many others over the past three decades. Recipient...

You’ve heard it before. You should have a mobile friendly website. But why? And how can you tell if it is or not? First, Why a Mobile...

You know keyword research is essential for your brand’s marketing success. It is important however, to note there is no universal...

Everyday, people spend hours on social media, blogs and online forums talking about their experiences with new products, advertising and...

A popular advertising topic is marketing to Millennials. However, Millennials can be a pretty all-encompassing term. Do we need to get...

How do people find your business? These days, most people are looking for solutions to their needs on their smartphones. Learn from the...

One way to improve your brand is taking a look at your business’ buyer persona(s). What Is a Business’s Buyer Persona? A buyer persona...

There’s a list of factors Google considers when grading your website pages as high or low quality. These range from page load times to...

Today’s culture is extremely visually oriented.  Brands should have a visual story. Brand storytelling with visuals is key for...

Branded Content To ensure an effective content marketing strategy, you must engage with your target audience and gain their trust, then...

If you’re like most people, the last thing you do every night is lie around on the couch and watch television. Millions of people at any...

Advertising agencies are often asked how long it will take to get this ad “out there”. So understanding lead time is important. Lead time...

There is a common misconception that all you have to do is saturate the market with content as a strategy for digital and traditional...

It can be hard to put into words what makes a powerful ad. What is it that sets these ads apart from the crowd? Although every ad...

Digital marketing is all the rage, but what about traditional advertising? Are TV commercials, radio spots, and magazine ads still...

Television ads can increase website traffic, prospects and sales. Combine Digital and Traditional Media for More Marketing Success As...

While we understand that color is a powerful branding and advertising tool, what is less clear however is exactly how to use color to get...

Are your company’s Facebook posts being seen by fewer and fewer users? There is definitely a decline in organic Facebook post reach. The...

Marketing today has ever-changing trends that may seem hard to stay on top of.  Here are a few tips to help you determine how to segment...

Now is the perfect time to take a step back, analyze what you did over the past 12 months, and build a strong plan for 2018. This may...