Marketing Trends & Insights

Jun 20, 20221 min read

Google Analytics 4: How To Prepare For The Migration

In 2019, Google introduced Google Analytics 4 to address evolving measurement standards and announced plans to officially sunset...

Jun 17, 20222 min read

Going For Gold: TotalCom Healthcare Client Wins 5 Aster Awards

Our client Thibodaux Regional Health System brought home five more awards for its marketing efforts in 2021. Thank you to Thibodaux...

Jun 16, 20224 min read

How To Improve Brand Reputation

Recognizing When Your Brand Is Losing Its Luster If your marketing seems less effective or success benchmarks aren’t being met, it may be...

Jun 9, 20222 min read

What Is Meta Business Manager?

How To Leverage The Free Marketing Tool. Whether your brand operates a vast eCommerce platform, a local restaurant, or something in...

Jun 9, 20222 min read

Meta Business Manager Set-Up: Step By Step Tutorial

Meta Business Manager (formally Facebook Business Manager) allows you to manage all your business’ Facebook activity in one place. The...

Jun 7, 20223 min read

How Brands Lose Trust: Greenwashing, Overstating and Other Marketing Spins

Many of us are guilty of overstating a marketing claim, making it more grandiose than it is. Or we've done the opposite—downplayed...

May 13, 20222 min read

Stay Relevant with “Pay to Play” in Digital Marketing

Even if you’re new to marketing, you’ve probably heard the term “pay to play.” This phrase basically means that you’ll need to spend...

May 11, 20222 min read

TotalCom Client Wins Big in the 39th Annual Healthcare Advertising Awards

TotalCom Client Thibodaux Regional Health System won 2 gold, 5 silver, and 2 merit awards in the 39th Healthcare Advertising Awards.

Tuscaloosa