TotalCom Client Wins Big in the 39th Annual Healthcare Advertising Awards
Updated: Sep 14, 2022
Thank you to our client Thibodaux Regional Health System for allowing us to be part of your national recognition in healthcare advertising!
Category: COVID-19 Marketing Campaign
Campaign: "Know the Facts"
Thibodaux Regional Health System brought home a Gold Healthcare Ad Award for their "Know The Facts" campaign. During a time when there was much misinformation about COVID-19, this campaign was created to inform and educate utilizing snack size bites of factual information about the virus and vaccination. Through traditional and digital marketing, Thibodaux Regional was able to reach the communities they serve.
Category: Total Advertising Campaign
Campaign: 50 Top Cardiovascular Care
One gold award wasn't enough! Thibodaux Regional had expanded their cardiovascular services and staff and in addition, was recognized for a second time by Watson Health as one of the Nation's 50 Top Cardiovascular Hospitals in the country. This campaign was developed to help prevent outmigration by promoting the quality of heart services offered as well as the size and expertise of the staff, with the award providing third-party confirmation. Traditional media including print, radio and outdoor, as well as digital and social media was utilized.
Category: Special Events Materials
Cancer Institute Dedication
At last, the new 80,000 square foot Thibodaux Regional Cancer Institute was ready to open. There was much excitement as the public and employees had been watching construction for the past two years. TotalCom Marketing was enlisted to help promote the event, developing print ads, digital outdoor and social media ads to invite the public as well as a 12-page booklet and t-shirt design for attendees. Banners, posters and smaller handouts were also created to provide guests information during tours of the new facility. Learn more about Thibodaux Regional Cancer Institute here.
Category: Patient Handbook
A redesigned booklet for expecting moms and parents, updated with images and graphics more relevant to the audience.
A colorful and inviting flyer for parents not currently utilizing the services of Thibodaux Regional Pediatric Clinic introducing them to the physicians and providing information including services, hours, appointments, etc.
Category: Magazine Advertising
Campaign: Wellness Center Numbers
Thibodaux Regional Wellness Center had been open for several years and making an impact on the health and wellness of those in the region. This ad was created to highlight those successes, promoting the number of people who had actually benefitted from the Wellness Center in order to help convince others to participate.
Category: Digital Display Advertising
Campaign: See a Physician Specialist Close to Home
With the opening of Thibodaux Regional Multi-Specialty Clinic in Raceland, physician specialists were now more accessible, convenient and close to home for those living in the Raceland, Louisiana area. To increase awareness and convert patients, digital ads featuring the doctors with information about the diseases/conditions treated were developed. The graphic representation of the map and local landmarks helps reinforce the message of the close proximity of specialty care.
TotalCom Marketing is a full-service marketing and advertising agency that delivers results for healthcare, automotive, retail and banking clients through effective brand storytelling. Do you need help getting your story told? Contact us to get started. Tuscaloosa: 205.345.7363 | Huntsville: 256.534.6383