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What Is Meta Business Manager?

Updated: Oct 10, 2023

illustration of marketing professionals in front of a computer screen showing Meta for Business logo and illustration of digital marketing analytics

How To Leverage The Free Marketing Tool.

Whether your brand operates a vast eCommerce platform, a local restaurant, or something in between, there's an opportunity to harness the power of Meta Business Manager. This tool consolidates all your Facebook and Instagram marketing, simplifying your social media marketing on Meta.

In 2014, Facebook introduced Business Manager to streamline companies' Facebook pages and advertising initiatives. Today, the platform is known as Meta Business Manager and allows companies to manage Facebook and Instagram page activity, content, advertising, and direct messages.

What is Meta Business Manager?

At its core, Meta Business Manager is a complimentary tool tailored for businesses looking to leverage Meta’s organic and paid social features. Meta Business Manager allows your business to:

  • Run and track Facebook, Instagram, and Messenger ads

  • Manage assets like Facebook pages, Meta pixels, and ad accounts.

  • Add agencies or other marketing partners to manage your business

Meta Business Manager is designed with a clear distinction between professional and personal spheres. A noteworthy advantage is that Facebook ‘friendship’ isn't a prerequisite for team members to access shared business assets. Pages no longer need to be tied to one employee or shared company profile. Prior to Business Manager, marketing teams would experience overlap and frustration due to the lack of organization and user hierarchy.

The Benefits of Meta Business Manager

Meta says Business Manager is a right fit for your brand if:

  • You have multiple people who work on your marketing or manage your Facebook or Instagram business presence.

  • You manage multiple assets such as Facebook pages, Instagram accounts, ad accounts or apps.

  • You work with vendors or agencies to help create, run or manage your Pages or ads, but want your business to maintain ownership of all its assets.

  • You want complete jurisdiction over your assets without giving ownership to people who assist your business operations.

  • You want to request access to other Pages, ad accounts, and apps, or share your own with other agencies.

  • Business Manager is gradually introducing new safeguard tools through the new Security Center to help you maintain control of your assets.

Business Manager allows you to easily manage multiple assets and who has control to them. By setting up Meta Business Manager, gone are the days of losing your company page when a marketing employee forgets their password or even quits. With Meta Business Manager, you’ll always know who has access to your business and its social media marketing assets.

For Meta Business Manager set-up instructions, check out our step-by-step blog post. While we strive to keep our guides as accurate as possible, Meta Business Manager is always updating, and certain instructions may change. If you have any questions while setting up your accounts, reach out to Facebook’s customer support.

If you’re ready to take your digital marketing efforts to the next level, TotalCom can help you with strategic planning, media buying, and account management. Contact us at 205.345.7363 or email Lori Moore.


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