Marketing Trends & Insights

Jan 12, 20233 min read

Is Print Media Dead?

To print or not to print, that is the question... Some subjects, such as this one, are easier to tackle than others. Whether a mar-comms...

Oct 27, 20224 min read

Boosting Brand Awareness Through Experiential Marketing

As inflation and supply chain disruptions continue to loom over the U.S. economy, marketers are continually searching for innovative ways...

Oct 13, 20225 min read

SEO Glossary: 39 Essential SEO Terms

* terms added at last update You know it’s important to optimize your website for search engine results, but SEO jargon can feel like a...

Sep 13, 20224 min read

What’s Trending: Marketing to Gen Z, Part 2

More Ways to Market to Gen Z Despite their youth, Generation Z holds an immense $140 billion spending power. This economic strength,...

Aug 23, 20224 min read

The Next Big Thing: Marketing To Gen Z

Though it may seem daunting, marketing to Gen Z is likely easier than you think and can generate impressive results for your brand.

Aug 22, 20222 min read

Campaign to Relaunch Women’s Services for Decatur-Morgan Hospital

In late 2021, the marketing team and CEO of Decatur-Morgan Hospital reached out for help for their revamped Women’s Services program. The...

Aug 17, 20221 min read

TotalCom President, Jimmy Warren, Receives Univ. of Alabama 2022 Distinguished Alumnus Award

TotalCom’s President, Jimmy Warren, was recognized as the 2022 Distinguished Alumnus of The University of Alabama.

Jun 20, 20224 min read

Google Analytics 4 Vs. Universal Analytics

In Spring 2022, Google announced it will officially sunset Universal Analytics (GA3) on July 1, 2023, to make way for the newest...

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