Marketing Trends & Insights

Reputation Management in the Digital Age: Navigating the Sea of Misinformation

Reputation management is paramount for brands and businesses across all sectors, its effectiveness directly influences customer trust and...

SEO Glossary: 34 Essential SEO Terms

You know it’s important to optimize your website for search engine results, but SEO jargon can feel like a foreign language, making it...

What’s Trending: Marketing to Gen Z, Part 2

More Ways to Market to Gen Z Despite their youth, Generation Z holds an immense $140 billion spending power. This economic strength,...

Google Analytics 4 Vs. Universal Analytics

In Spring 2022, Google announced it will officially sunset Universal Analytics (GA3) on July 1, 2023, to make way for the newest...

Google Analytics 4: How To Prepare For The Migration

In 2019, Google introduced Google Analytics 4 to address evolving measurement standards and announced plans to officially sunset...

Going For Gold: TotalCom Healthcare Client Wins 5 Aster Awards

Our client Thibodaux Regional Health System brought home five more awards for its marketing efforts in 2021. Thank you to Thibodaux...

What Is Meta Business Manager?

How To Leverage The Free Marketing Tool. Whether your brand operates a vast eCommerce platform, a local restaurant, or something in...

Meta Business Manager Set-Up: Step By Step Tutorial

Meta Business Manager (formally Facebook Business Manager) allows you to manage all your business’ Facebook activity in one place. The...

Tuscaloosa