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Reputation Management in the Digital Age: Navigating the Sea of Misinformation
Reputation management is paramount for brands and businesses across all sectors, its effectiveness directly influences customer trust and...

Lori Moore
Oct 9, 20232 min read


SEO Glossary: 39 Essential SEO Terms
* terms added at last update You know it’s important to optimize your website for search engine results, but SEO jargon can feel like a...

TotalCom Marketing
Oct 13, 20225 min read


What’s Trending: Marketing to Gen Z, Part 2
More Ways to Market to Gen Z Despite their youth, Generation Z holds an immense $140 billion spending power. This economic strength,...

Lori Moore
Sep 13, 20224 min read


Google Analytics 4 Vs. Universal Analytics
In Spring 2022, Google announced it will officially sunset Universal Analytics (GA3) on July 1, 2023, to make way for the newest...

TotalCom Marketing
Jun 20, 20224 min read


Google Analytics 4: How To Prepare For The Migration
In 2019, Google introduced Google Analytics 4 to address evolving measurement standards and announced plans to officially sunset...

TotalCom Marketing
Jun 20, 20221 min read


Going For Gold: TotalCom Healthcare Client Wins 5 Aster Awards
Our client Thibodaux Regional Health System brought home five more awards for its marketing efforts in 2021. Thank you to Thibodaux...

TotalCom Marketing
Jun 17, 20222 min read


What Is Meta Business Manager?
How To Leverage The Free Marketing Tool. Whether your brand operates a vast eCommerce platform, a local restaurant, or something in...

TotalCom Marketing
Jun 9, 20222 min read


Meta Business Manager Set-Up: Step By Step Tutorial
Meta Business Manager (formally Facebook Business Manager) allows you to manage all your business’ Facebook activity in one place. The...

TotalCom Marketing
Jun 9, 20222 min read


Stay Relevant with “Pay to Play” in Digital Marketing
Even if you’re new to marketing, you’ve probably heard the term “pay to play.” This phrase basically means that you’ll need to spend...

Lori Moore
May 13, 20222 min read


Southeast Alabama Medical Center Earns Judges Choice at Aster Awards
Congratulations and thank you for allowing us the opportunity to be part of the planning and creative execution of this campaign for the...

Lori Moore
May 31, 20171 min read
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