Whether it's a revival of 1970s fashion and music or mid-century modern design, things have a way of making comebacks. The boxy, two-dimensional QR code is no exception.
Even though its popularity declined after its introduction because users had to download special apps to scan digital messages, QR codes proved invaluable during the COVID-19 pandemic. People want contact-free exchanges of information and limited human interaction.
With scans now accessible through Apple and Android camera apps, the once clunky QR code is quick, simple, and touch-free. And it's not just being used as a safe and money-saving alternative to printed restaurant menus. It is also an effective tool for marketing campaigns.
Marketing with QR Codes
When the pandemic impeded face-to-face communication, QR codes enabled communication with customers.
With QR codes, you can customize marketing materials and displays throughout your marketing communications. These include newsletters, posters, flyers, counter cards, digital signage, online ads, screen savers, and interactive television. You can deliver messages in three easy steps:
Click on the camera app.
Hover over the code.
Information delivered directly to the user.
Increasing Consumer Engagement
The age-old conundrum of how best to reach customers and potential customers with targeted marketing messages is no longer a mystery. We know where most people receive communications. An estimated 91 percent of adults are within arm's reach of their phones 24/7.
Delivering targeted communications on smart devices through QR codes can immediately connect with consumers.
Among the many uses of QR codes in marketing to engage consumers include:
Quick access to information
Information about products and services
Improving Customer Satisfaction
QR codes can also be used for customer tracking and to enhance consumer satisfaction.
With a QR code embedded on a single rack card or in-store, a consumer can scan it and immediately access information about services, products, promotions, and product information.
With concerns about social distancing, using a smartphone to access everything from product information to promotions minimize physical contact.
Using Dynamic or Static QR codes
There are two types of QR codes—dynamic and static. Code type determines how information is scanned, delivered, and tracked.
Static codes typically have dense patterns and are less scannable. The information is fixed, and you cannot change the destination address or URL once it is generated. You also cannot track data from the scans.
Dynamic codes use short URLs and have less dense patterns, which are more easily scanned. These work better for most marketing purposes since the URL and content can be edited at any time. You can track the number, times, and locations of scans, as well as the type of device used—iPhone or Android.
The comeback of the QR code shows its value as a marketing tool to deliver quick, efficient information directly to consumers' fingertips.