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Planning Your Marketing for Next Year

Updated: Aug 29, 2022

Now is the perfect time to take a step back, analyze what you did over the past 12 months, and build a strong plan for 2018. This may seem like a daunting task. That’s why you should start planning now. We’re giving you a checklist of the most important things you should do in the coming weeks.

Ensure business listings are accurate

If you’re not already on top of this, potential customers may end up someplace other than your storefront. Don’t let old phone numbers or former street addresses drive your customers to the wrong business. Fix whatever data errors you can this year, and make a New Year’s Resolution to keep an eye on it during 2018.

Add special hours to Google My Business

With the end of one year and beginning of a new one, your business may be changing its hours.  Add your new or extended hours to your Google My Business page. No customer wants to show up at your door and find you are closed for the day when Google says differently. Negative brand impressions lead to negative reviews, so check these hours twice.

Social media ready to go

Whether it’s Facebook, Twitter, Snapchat, or Pinterest that your customers rely on most, start brainstorming ideas for content in the new year. Don’t leave it to last-minute scrambles to think of something to say. Make a spreadsheet and schedule days and content for your posts.

Website pages updated

Been putting off updating your site’s blog or adding that new employee to the site? Get on it now to ensure everything is crossed of your list when January rolls around. Customers like a completed, up-to-date site, and you will too.

Review ready

While many people are cherishing this time of year and in the jolliest of moods, there will still be unhappy reviews coming in. Be prepared for reviews, both good and bad, in 2018. Come up with a strategic plan on how to handle and respond reviews in a timely manner. Make sure everyone in your company who handles reviews is well versed in the plan as well.

The start of a new year is a great time to get started on resolutions. But get ahead of your digital resolutions now so they don’t get pushed aside. If this list seems too daunting to handle on your own, let TotalCom help! Contact us today.

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