Athens State University's summer registration campaign - incredible results during a difficult time.
The Corona virus has impacted all aspects of life and just one of those is enrollment and online class availability at colleges and universities.
For their summer enrollment, our client, Athens State University, decided to pivot on their creative direction and market short term certifications and courses that could be completed over the summer and via online classes only. This gave local students and furloughed employees the opportunity to increase their value to potential employers with additional certifications and capabilities.
Utilizing the planned media budget, we adapted Athens State's TV, outdoor billboard and digital media production to reflect the new direction resulting in an 8.8% increase in credit hours and 6.7% increase in student enrollment. Incredible results during a difficult time!