Updated: May 31, 2018
Marketing today has ever-changing trends that may seem hard to stay on top of. Here are a few tips to help you determine how to segment your advertising budget.
Digital Advertising vs TV Advertising vs Print
True to popular belief, digital advertising is rising in popularity. As the new year approaches, the speed with which digital advertising is beating out other more traditional advertising channels continues to increase. Is TV advertising still relevant? Newspaper? Outdoor? The answer is definitely yes. However the two should go hand in hand. At TotalCom Marketing we often advise clients, it’s not “either – or” but rather “and”. Your advertising plan should consist of a mix of both traditional and digital.
Digital advertising is all about content. You want to ensure that your content is relevant, attention-grabbing, and in line with your company message. Digital is very efficient in that you can narrowly target your customer. Use traditional channels like television advertising to increase the effectiveness of your digital by directing the prospective customer to your content. After all, how many of us watch television with laptop, smart phone or tablet in hand?
We believe digital advertising definitely deserves a chunk of your marketing budget. If you are looking for quick ROI, digital advertising can do that.
Social Media Trends
Facebook, Twitter, Instagram, Pinterest, and Google+ are taking over the Internet advertising realm. Almost every potential consumer has a smartphone. Looking to the web for information, your target audience is very likely to see your advertisements on their phone, on a website, in an app, or during a YouTube commercial.
Studies show that approximately 20% of mobile users’ time is spent on Facebook! Thus, it is clear that another significant portion of your budget should be focused on social media advertising. Through boostable posts, promoted tweets, and in-app advertising, you can take your business to the next level.
Get Marketing Help From the Experts
Consult with an expert today to find out the best way to segment your advertising budget with TotalCom Marketing Communications. We specialize in both traditional and digital advertising, and we would love the opportunity to help you grow your business. Contact TotalCom in Tuscaloosa or Huntsville to get started today!