You may see a lot of orange in October, but you will also see a whole lot of pink too! That's because October is National Breast Cancer Awareness Month and the perfect opportunity for hospitals and healthcare professionals to raise awareness about the importance of finding breast cancer early.
This year, Jackson Hospital in Montgomery, AL helped spread the word in the River Region about taking steps to detect breast cancer early with a multi-media advertising campaign that focused on reminding women to schedule a mammogram.
We used a play on words for this campaign using the line, "Make a date with your girls." We hoped to remind women to "save-the-date" and not only get a mammogram, but also remind their friends to get one too!
Check out our work below: