Let's face it: it is incredibly easy to shop for whatever you need online in 2018. Heck, you can even buy a car online without ever having to step into a dealership (thanks, Carvana!). But Amazon knows how to draw you right back into buying that one thing you just can't live without. They'll send you pictures of that exact product over and over, knowing that if you want it enough it is just one click away.
Some data suggests that only 2-4% of site visits will result in a transaction, but the reinforcement of remarketing gives these customers the chance to visit again and complete the transaction. Actually, if a customer sees the same product they already shopped for as many as six times, the conversion rate continues to increase. As you may know from experience, that fear of missing out on a great deal (on a perfect pair of shoes!) is very powerful.
With just a little bit of code and a lot of strategy, it can be easy to do the same for your business. The process of remarketing allows you to pinpoint customers who have visited a certain page on your website, filled out a form, bought your product in the past and so much more. The best part is that it can be implemented in Google Display, Google Search, Facebook and YouTube.
At the end of the day, remarketing is a low-effort, high-reward process that can't be ignored. If you aren't trying to grab these customers while they're actively searching for something that you have, they're running directly to your competitors.