PROJECT/CAMPAIGN: New Branding

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SITUATION: With new leadership and innovative teaching methods in place, Tuscaloosa City Schools was poised for the future – and needed a brand that accurately reflected their new identity. The school system issued a request for proposals, of which ours was a finalist and was ultimately selected.

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SOLUTION: After a period of discovery, including primary research, preliminary design options were developed, presented, narrowed down and refined. The bright green color and contemporary fonts that are now part of the brand represent the bright future for students, and the apple slice graphic helps instantly communicate education. Deliverables included logo, business card layout, letterhead, notecards, posters, memos, vinyl banners, website mastheads, electronic letterhead, PowerPoint templates, social media branding, and more.