City of Tuscaloosa and Chamber of Commerce of West Alabama
PROJECT/CAMPAIGN: Shop T-Town All the Time
SITUATION: The City of Tuscaloosa and the Chamber of Commerce of West Alabama asked us to create a campaign to stress the importance of shopping at home. The concern was that money spent out of town, or online, robs the city of needed sales tax revenue.
SOLUTION: Our team created an integrated, multi-channel campaign encouraging residents to keep T-Town economically sound by spending money at the retail attractions called out in various areas of the city.