PROJECT/CAMPAIGN: New Ownership Announcement

​

​

SITUATION: It was a new day at the dealership, with new owners and management. This was a positive that needed to be communicated to their target audience: local residents, prospective buyers in their designated trade zone and former customers.

​

SOLUTION: Porsche provides beautiful, professional photography to their dealers. These photos were used, along with new headlines and copy, to communicate the change of ownership. The campaign included direct mail and e-mail to all former customers, ads in statewide glossy publications and local digital outdoor.