PROJECT/CAMPAIGN: Pine Belt Communications Services

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SITUATION: Pine Belt Communications serves a five-county area in rural Alabama with telephone, internet, cable TV and cellular service. The company had recently undergone a major upgrade and wanted to get the word out to the public.

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SOLUTION: Our creative team developed campaigns to market their cellular service, high speed internet and cable services. The emphasis for cellular was “the best local service with nationwide coverage.”  For internet, it was the high speed of service.  And for cable, it was take down the dish and ditch the competition.