Jackson Hospital

PROJECT/CAMPAIGN: Jackson Hospital Recruitment

SITUATION: Competition for nurses is fierce. Every hospital is fighting for qualified employees. Jackson Hospital wants to attract the best.

SOLUTION: To get an edge, our team developed a campaign to position Jackson Hospital as the place to work to “Love What You Do.” Using contemporary colors and style, the campaign is directed to younger nurses and appeals to their desire for a meaningful and satisfying career at Jackson.

 

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