PROJECT/CAMPAIGN: Do It!

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SITUATION: Hudson Poole Jewelers is a very nice jewelry store in Tuscaloosa.  They wanted a campaign to promote diamond engagement rings.  They had strong competition coming from a large national chain in Birmingham with a very large marketing budget. They needed a campaign that would break through the clutter and appeal to their target audience of young millennials.

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SOLUTION: We created a campaign that was fun and grabbed the attention of the target audience.  Knowing that proposals happen in various places, different for each couple, we used that as a springboard to feature different scenarios of where “it” happened. It was definitely attention-grabbing!

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