Home Builders Association of Alabama
PROJECT/CAMPAIGN: Build with the Best Multimedia Campaign
SITUATION: The Home Builders Association of Alabama wanted to highlight their members and make it easy for prospective new home builders or remodelers to locate an HBAA member located in their area.
SOLUTION: A member directory website was created where prospective new home builders could search by geographic region. The search results linked to builders’ contact information and their own websites when applicable. The site was new, so a digital campaign was launched including paid search and paid social media. The campaign also utilized traditional media, including a television commercial, outdoor and lifestyle magazine print ads – all directing the user to the member website BamasBestBuilders.com
AWARDS: National Home Builders’ Association Excellence Award: Best PR Program by a State Association