Athens State University
PROJECT/CAMPAIGN: Let's Get There Together
SITUATION: As Athens State University was celebrating its 200th Anniversary with events all year, a new marketing campaign was desired using actual students featuring their long-term career goals. Using students from different curricula and from differing backgrounds with custom photography as well as beauty shots of the historic campus, a new campaign was created.
SOLUTION: The campaign included TV, radio, digital, outdoor, and social media ads and was used for the marketing efforts for the fall 2022 semester. After a year of celebratory events and performances, the campaign coincided with a week of grand finale events.