Home Builders Licensure Board
Southerners are Known for Great Storytelling...
We Welcome the Opportunity to Help Tell Yours.
Overview
TotalCom
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What Makes Us Different
Home Builders Licensure Board
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Objectives
Target Audience
Media Recommendations
Messaging
Steps to Get Started
Objectives
Create Awareness
Educate
Target Audiences
Adults Considering Residential New Construction
Adults Considering a Significant ($10k +) Remodel
Media Recommendations
Google Paid Search
Google Network Display
Paid Social Media
Retargeting
YouTube Pre-roll
Landing Page
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Other
Alabama Magazine
Statewide Publicity
Messaging
Don't Just Tell, Show!
Visual
Short Messaging
Landing Page
Contract with Confidence.
Ask for the Card.
Remodeler on the Level?
Ask for the Card.
Don't Get Caught Off Guard.
Ask for the Card.
If These Walls Could Talk.
They'd Ask for the Card.
Let's Get Started
Develop Messaging
Present Concepts
Revise/Edit
Present Detailed Media Plan
Initial Launch with A/B Testing
Fine Tune
Monitor & Adjust
Track
Reporting
Client - Agency Relationships are Like Chocolate
Sweet
Every relationship has a sweet spot where the two create a real partnership
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Right Ingredients
Creativity, knowledge and experience combined with trust
Consistent
Know what to expect - and you get it each time
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Fun, exciting and enjoyable!