Since 1906 campaign
SITUATION: This 116-year-old regional community bank has 55 branches spread over three states with over $2 billion in total assets. With innovative digital products, the bank wanted a campaign to reflect the advanced capabilities the bank offers both its commercial and consumer customers.
SOLUTION: A new campaign was created complete with a series of TV spots, radio spots, outdoor billboards, print ads, lobby and drive through displays, digital ads and updated app designs. The campaign is currently in use throughout the entire footprint of the bank.