Boys and Girls Club
SITUATION: Due to a federal court order, the Huntsville City Schools were required to change school zones which meant many of the students at the Boys and Girls Club of North Alabama would be rezoned to predominantly majority student schools. The BGCNA anticipated the programs and needs those students would face and the cost of funding programs needed to catch them up on grade level reading, math skills and cultural differences.
SOLUTION: A brochure with a very emotional appeal to the entire community was designed using custom photography of local students and leaders. The brochure was used in personal calls for financial support and a perforated tear off piece was used in the brochure to mail in donations with pertinent information. The brochure was well received and the BGCNA was a major player in the smooth transition of the school zone changes.