PROJECT/CAMPAIGN: Annual Calendar

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SITUATION: Alacare Home Health & Hospice had been creating a calendar each year showcasing photos of employees, awards and various patient stories. The calendar was distributed to referral sources as well as patient families. Alacare leadership wanted to take the calendar to a new level with a polished, cohesive presentation that told the Alacare story.

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SOLUTION: Our creative team suggested using a theme of black and white photos with strategic accents in red (Alacare’s brand). The calendar months featured the testimonials of patients, family members and nurses. The result was a 13-month calendar that any office or individual would be proud to hang on their wall for the next year. The calendar was acknowledged at the local ADDY level as well as several national healthcare marketing competitions.