The Reserve at Lake Guntersville

Guntersville native now Dallas developer Patrick Lawler seized an opportunity to buy a 300-acre tract of undeveloped land on highly desirable Lake Guntersville in Guntersville, Alabama. With the highest quality of amenities, including private boat slips, a clubhouse with an infinity pool and a gymnasium, tennis and basketball courts, a stocked pond and a children’s playground, every feature is world class. Feeling that the affluent Huntsville market would be his primary target, he sought our services to promote the project in the Huntsville area.

We kicked off the campaign at the time of the fall parade of homes, targeting high-end households with direct mail, billboards, digital and Facebook ads and print ads in local magazines. At this time, phase I is completely sold and phase II is close to being sold out.

Click images to enlarge

The Reserve Magazine ad
The Reserve billboard
The Reserve brochue
The Reserve digital ad