PROJECT/CAMPAIGN: Multimedia Campaign
SITUATION: CB&S Bank is a regional community bank with 54 branches over three states. Many of their locations are in small, rural communities – with strong bank involvement in those communities. We were tasked with promoting the culture of the bank.
SOLUTION: Our Huntsville creative team used actual customers in different markets to promote services from commercial loans, to personal loans, to mortgage lending. With our own custom photography in the client’s own environments, our creative team developed point of purchase signage, drive-thru banners and handouts for the bank branches, as well as print ads, outdoor boards, radio spots and digital ads to use primarily on Facebook. The bank continues to grow and currently exceeds $1.6 billion in assets.