A client who owned a successful BBQ restaurant in Huntsville was an avid hunter and loved experimenting with preparing wild game and fish. He prepared his own line of seasonings to use with everything from game to fish and fowl. While in the process of pitching the product to a big outdoor store chain, we were hired to develop materials for promoting the line of seasonings.
We shot our own custom photography and developed print ads to promote the line. Varieties included seasonings for fish, fowl and fur with a headline to “hide from the game and not the flavor”